Livar is open to expanding outlets throughout the Netherlands
Three-star Beter Leven pork chain Livar from Echt is expanding its outlets across the Netherlands. And within the Netherlands, there is still plenty of room for new outlets due to rising consumer demand for products with a transparent story and good origins.
From the market analysis of The Bionext trend report shows that the demand for sustainably sourced meat from small-scale livestock farmers continues to grow and is even increasing strongly. It shows that specialist shops that are committed to quality, animal welfare and transparent sourcing are benefiting from clear developments within society.
Livar endorses this trend and confirms that investing in animal welfare and effective cooperation within the chain pays off. This is why Livar is keen to enter into discussions with new points of sale throughout the country to increase the visibility of the brand and improve the connection between farmer, processing and point of sale. There is still plenty of room for further development of Livar outlets in several regions in the Netherlands.
Divergent consumers
Interest in pork with high animal welfare standards comes from diverse groups of consumers. From young families and older customers to conscious flexitarians and lovers of traditional craftsmanship: more and more people are consciously choosing meat they know how it was produced. Both on the farm and in the butcher's shop. Availability and trust play an important role here. Consumers are looking for recognisable quality, an honest story and a product that matches their values. To guarantee this continuity, Livar works closely with entrepreneurs in fresh food shops. The focus is not only on product quality, but also on entrepreneurship. Good support and clear financial frameworks are essential to guarantee a profitable and future-proof chain. This makes sustainable entrepreneurship not only an ideological choice, but also economically sound when organised properly.
Full traceability
A key distinguishing feature of Livar is its fully transparent chain, from farm to fork. The pork is fully traceable and meets the requirements of the 3-star Beter Leven quality mark. In addition, Livar supports its partners with (tailor-made) marketing and communication tools. Transparency is becoming increasingly important for consumers who want to know where their meat comes from and under what conditions the animals were raised. With Livar meat, entrepreneurs can communicate that story in a clear, substantiated and transparent way. A powerful foundation for trust, loyalty and further growth.